Guest blog: How price transparency helps reach 59% of home movers searching for a conveyancer
This guest blog is provided by Perfect Portal, an innovative business management system.
According to research, 59% of home movers are getting two or more quotes before selecting their conveyancer as clients look to obtain an immediate quote. Therefore, it’s imperative for firms to be able to provide instant quotes at a time that is most convenient to the client.
Rather than the traditional methods of phone calls or face-to-face visits, home movers are now seeking digital channels to find quotes online in the evenings and on the weekends, when they are not at work.
Adam Cheal, Managing Director of Fletcher Longstaff Limited comments “We are all accustomed to being able to find information that helps make a decision, quickly. Fletcher Longstaff have recently implemented Perfect Portal to help prospective clients who visit our website out of hours looking for information and costs of services. August saw a new record for us with over 50% of quotes being procured through the website calculator. For us, it clearly demonstrates that implementing technology that caters for the home mover is no longer optional for firms.”
Research demonstrates that home movers want self-serve information and they expect transparency on all the fees for service before making their decision. This supports further research by the CLC that firms who offer an instant conveyancing quote calculator on their websites convert more visitors than the firms with just a contact phone number or an email address on their websites.
Yvonne Hirons, CEO of Perfect Portal comments, “We can virtually purchase anything online and can track our order using smart devices. Home movers expect the same service experience when they are dealing with a law firm. Figures suggest that when firms are unable to quote immediately, the home mover will move on to a firm who can. Whilst home movers still want expertise, they now expect improved levels of service through technology.”
Yvonne continues, “With CLC and SRA announcing their new regulations regarding price transparency, firms only have three months left to prepare. It is important that firms understand that transparency is more than just price, it’s delivering on home movers’ expectations throughout the process, including expertise.”