I am often astounded by the responses I get when I express interest in a company or a product through a website. Sometimes I get no contact from the company at all, which speaks volumes about that company and is likely to result in me never showing interest in them or their products again.

Helen Hamilton-Shaw is director of services with leading law firm network LawNet. She reports on the role played by IT in strategic and practical terms amongst the network’s independent law firm members, which range from £2m to £15m turnover.

At the heart of all of your marketing activity is your prospect list. Once you’ve decided who you’re going to target with what, it is vitally important that the ‘who’ is very clearly identified in your list of prospects.

Whatever you do, this is the one time of year where you can show the playful side of your firm….you do have one don't you?